The Nation’s largest telecom operator ‘Verizon Wireless’ is tracking its customers’ mobile internet traffic by adding a token to Web requests traveling over its network, in order to facilitate targeted advertising even if a user has opted out of their Customer Proprietary Network Information (CPNI) options.
The Precision Market Insights division of Verizon is collecting users’ data from more than two years with the launch of the Unique Identifier Token Header (UIDH) under its Relevant Mobile Advertising program. The company also expanded its program to cover all Verizon Wireless subscribers.
UIDH TRACKS CUSTOMERS’ EVERY MOVE ON WEB
When consumers visit certain websites or mobile apps, The Verizon network is adding cookie-like X-UIDH header tokens to Web requests traveling over its network with a unique value/identifier for every particular mobile device.
This Verizon’s solution is called the PrecisionID, which is being used to create a detailed picture of users’ interests and help clients tailor advertisements, according to Verizon’s own documentation.